What does contrast association focus on in problem-solving?

Contrast association in problem-solving emphasizes the importance of understanding dissimilarities or differences between concepts or ideas. By focusing on what sets different elements apart, problem-solvers can uncover new insights and perspectives that may not be obvious when only similarities are considered. This approach encourages a deeper examination of the unique characteristics that define various options, leading to innovative solutions or alternatives.

For instance, when assessing two seemingly related items, recognizing how they differ can highlight potential gaps or opportunities for improvement that would otherwise go unnoticed. By encouraging fresh thinking and imaginative approaches, contrast association can be an effective tool in creative problem-solving.