What does 'free association' allow in the context of brainstorming?

'Free association' in the context of brainstorming encourages a spontaneous flow of thoughts and ideas without any form of censorship or judgment. This approach allows participants to express their ideas freely, following their thoughts wherever they may lead. The emphasis is on generating a vast array of ideas, which can spur creativity and lead to innovative solutions.

This method differs from structured discussions or defined processes, where rules or guidelines might limit the range of ideas explored. Here, the primary goal is to create a safe environment for all participants to share their thoughts, leading to a more dynamic and diverse set of ideas. This can energize the brainstorming process and foster collaboration and open-mindedness among team members.