What does the term "association" refer to in creative thinking?

The term "association" in creative thinking refers to a mental comparison that encompasses contiguity and similarity. In this context, it signifies the way the mind connects different ideas based on their relationships or shared characteristics. This process often involves linking concepts, images, or experiences that may not initially appear related but can spark innovative ideas or solutions.

When engaging in creative thinking, individuals frequently rely on their ability to associate various elements, leading to the formation of new ideas. The ability to recognize these connections is essential in creative problem-solving as it allows for the exploration of ideas beyond conventional boundaries. By identifying similarities or relationships between disparate concepts, individuals can develop unique solutions and insights that might not have emerged through more linear thinking processes.