What is a key element in the implementation phase of the IDEO process?

The implementation phase of the IDEO process focuses on taking ideas from the concept stage and turning them into tangible products or services. This phase involves prototyping and iterating based on feedback to ensure that the final output meets user needs effectively. Creating an actual product or service is fundamental because it allows for practical application and testing of concepts developed during earlier phases, like brainstorming and concept development.

In contrast, other options emphasize different aspects of the design process. Studying competitor strategies is typically done in the research or ideation phases to understand the market landscape, while documenting findings and surveying user feedback are important in validating ideas and improving upon them but are not primary actions during the implementation phase where the focus is on realization. Thus, the heart of the implementation is the direct creation of the product or service itself.