What is the goal of refining in the IDEO creativity process?

Refining in the IDEO creativity process primarily aims to narrow down brainstorming results. This stage focuses on taking the ideas generated during the brainstorming sessions and critically evaluating them to identify the most promising concepts. By filtering through a multitude of ideas, the team can concentrate on those that are most feasible and relevant, which then leads to greater innovation and effective problem-solving.

The success of the refining stage is crucial as it allows teams to move forward with a clear direction, emphasizing the importance of selecting viable ideas that align with user needs and business goals. Ultimately, this helps streamline the process, ensuring that subsequent stages center around the most impactful solutions instead of being overwhelmed by too many possibilities.