Which of the following examples illustrates the use of direct analogies?

The example that illustrates the use of direct analogies is the development of Pringles by studying the drying process of leaves. This approach leverages a direct comparison between two seemingly unrelated domains: the creation of a snack food and a natural process. By drawing a parallel between the two, innovators can apply established principles from the drying of leaves to optimize the production of Pringles, potentially leading to improved texture, flavor, or shape.

Direct analogies involve drawing insights from one field and applying them to another, leading to innovative solutions by recognizing similarities in processes or challenges between different contexts. This technique often uncovers novel approaches that might not emerge through conventional problem-solving methods. In this scenario, looking at how nature dries leaves provides a new perspective on the processing of potato snacks.

The other options do not illustrate the use of direct analogies. For instance, analyzing customer preferences in a focus group focuses on gathering feedback rather than relating one process to another. Brainstorming sessions aim to generate new ideas through collaboration but do not necessarily involve making analogies. Finally, a SWOT analysis is a strategic planning tool that evaluates strengths, weaknesses, opportunities, and threats without relying on analogy-making.