Which phase of the Creative Problem Solving plan includes generating and testing ideas?

The ideation phase is where generating and testing ideas takes place. This phase encourages brainstorming and free-flowing creativity, allowing participants to think outside the box and propose various potential solutions to the problem at hand. It's a critical step in the Creative Problem Solving process, as the focus is on quantity over quality initially, with the goal of exploring a wide range of possibilities.

Once a plethora of ideas has been generated, participants can then move into testing those ideas to assess their feasibility, effectiveness, and how well they address the original problem. This iterative process of generation and testing aligns directly with the goals of the ideation phase, making it the correct choice for the question.

The other phases focus on different aspects of the problem-solving process: the evaluation phase is concerned with assessing and refining ideas after they've been generated, the information phase involves gathering necessary data and insights before ideation takes place, and the implementation phase is about executing the chosen solution once it has been defined and refined.